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Browse For A Cause Supports Charities Through Firefox Plugin
Dec 15th, 2009 12:59 AM

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I think we can agree that helping charities is a great thing. Browse For A Cause is extending the giving through the web browser. Browse For A Cause is a browser add-on that collects affiliate revenue (usually 3-5%) from sites like Amazon to help charities. For example, if you buy a $20 DVD, the affiliate revenue equates to about $1 which is donated to the charity of your choice. You can support as many charities as you’d like, and revenue will be split between them.

Currently, Browse For A Cause is only a Firefox plugin, with a Chrome extension in the works as well. The group also currently has a white label solution for charities to create a branded add-on, so they can feature a custom version of Browse For A Cause to people on their own site.

For example, college students spend a lot of money on textbooks per year. Browse For A Cause Founder Eric Kerr spent $400 on textbooks last quarter alone – all through Amazon. If Browse For A Cause existed when he was buying those textbooks, he would have generated $20 for charity, just like that. The average student spends $900 per year on textbooks, according to reports, and if they bought these books on Amazon through Browse For A Cause, each student would generate $45 for their favorite charity.

One charity, Malaria No More (Ashton Kutcher promoted this awhile ago) provides bed nets to people in Africa to help end Malaria. Each net costs a mere $10, so each person in the above textbook scenario would generate 4 bed nets.

These are all great examples of how Browse For A Cause can be helpful in the real world, and how you can help as well.

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